On April 24, during the European Economic Congress in Katowice, a panel discussion was held on the attractiveness of Asian markets for the expansion of European companies. Wieslaw Zyznowski was one of the speakers on the panel.

The meeting discussed key factors that make Asian markets of growing interest to European companies. Among them were:
✔️ dynamic growth of the middle class,
✔️ intensive urbanization and technological development,
✔️ high export potential.

Also highlighted were the significant challenges of operating in Asia – including cultural differences, language barriers, complex regulations, and different consumer needs. According to the perspective presented, knowledge, local support and willingness to learn are key to successful adaptation. It is these elements that lay the foundation for long-term success in Asian markets.

Participation in the panel provided a valuable opportunity to exchange experiences and deepen knowledge of global economic trends and development opportunities for Polish and European companies.